I am in Zurich, capturing the sounds of the city - and also sharing 3 helpful ways to frame any conversation about value. We often need executive buy-in, support or air cover for our work, but many people fail to communicate these ideas effectively.
Well, here's an idea worth playing with - frame your requests in language that resonates and a frame that makes sense. I share the 3 elements of the frame as well as some cracking audio of Cathedral bells, rivers and more from Zurich.
