Business improvement using Friction Versus Reward
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S1 E14

Business improvement using Friction Versus Reward

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Business improvement does not need to be mystical.

Beneath the programmes, beneath the jargon, beneath the theatre of transformation — two forces keep showing up. Friction and reward. Reduce the former. Strengthen the latter. And things begin to move. People move. Customers move. Work moves.

Earlier in my career I kept reaching for the same idea but used different words: resistance and outcomes. Later I found the sharper label in Richard Hammond's work on retail — friction and reward.

Read the companion article here: https://www.cultivatedmanagement.com/friction-and-reward/

Creators and Guests

Rob Lambert
Host
Rob Lambert
I’m Rob Lambert. Founder of Cultivated, Creative Director of Creative Soul Projects, host of Here's an idea worth playing with, and co-host of Stationery Freaks podcast.