This week's word at work is craft.
We've stuck the word craft onto almost everything — craft beer, craft fairs, hand-crafted, small-batch, artisanal — until it's gone soft around the edges and lost some of its meaning. Which is a shame, because underneath all of that, craft is carrying one of the best stories in the English language.
And it is a story about power.
We've stuck the word craft onto almost everything — craft beer, craft fairs, hand-crafted, small-batch, artisanal — until it's gone soft around the edges and lost some of its meaning. Which is a shame, because underneath all of that, craft is carrying one of the best stories in the English language.
And it is a story about power.
